Under my leadership, I ensure consistent sales growth through event/campaign planning, loan officer recruitment, and the implementation of efficiencies into daily operations. Once the KPIs are set, they need to be measured to determine event ROI. These are all great entries on an event timeline. Welcome new employees to drive improved morale. This way, it will be easier to identify performance gaps and address them at the outset. A post-event debrief document should be established at the front-end of the project to capture feedback throughout the event process. 5. Up next, discover the best floor layout apps for events to bring your event goals to life, and check out a helpful event planning checklist you can customize for your objectives. Eliminate personal bias so discussions are not misinterpreted. The above challenges can be tackled and overcome using the SMART goal-setting method. including sales and how much youve made from each ticket type, promotional code usage, attendee geography (by IP address), and merchandise sales. A goal to plan a week-long country music festival by the end of the month is time-based and specific, but its probably not attainable or realistic. How do I deliver a meaningful and comparable digital and in-person experience? Use sales techniques to offer additional products and services. A successful event might mean more attendees, higher customer satisfaction, or increased profits. Thats why the way you phrase your goals can be so important when communicating expectations to your higher-ups. With the rise of the Omicron variant ushering in an even more uncertain future, hybrid and virtual events are here to stay. The goals will help guide the appraisal and give you specific employee responsibilities and metrics to evaluate during the performance meeting. Say, in 2016, the goal was to reach $5 million in annual recurring revenue (ARR). No matter what situation they find themselves in, they possess the emotional agility needed to remain optimistic and open-minded, believing that everything will work out because it has to, right? Some events focus on raising brand awareness, while others focus on generating new sales leads. Which is why they came up with smart event badges that allowed users to scan each others badges to acquire virtual business cards along with a number of other cool features. However, the SMART methodology enables you to set goals that can help overcome these challenges. a boss, the board chairs, sponsors, exhibitors, vendors, audience and online community). By measuring the KPIs of your event, you can check how high your return on investment (ROI) is and to what extent your previously defined goals have been achieved . Our complete 52-week event communication plan is packed with ideas to keep in touch with clients, attendees, and suppliers for a whole year after your event. T: This goal is time-bound, as the aim is to ensure adequate staffing by the next event. Achieve 5% more event ticketing website visitor conversions than the previous year. Objectives are specific targets you set to help you achieve those goals. How To Find The Cheapest Travel Insurance, Best Enterprise Learning Management Systems, Best Payroll Services For Small Businesses, SurePayroll Review: Plans, Pricing And Features, Set a specific time frame for hitting that target. With these answers, you can start to build out the essential items like speakers and content. Email marketing goals are typically based on the target number of subscribers you want to reach. For example, if 100 people visited your sales page and 10 of them bought your product. Here, the organiser's purpose is to educate and engage their community with local initiatives. Anticipate what your manager will need to know and provide that information. For managers: Keep team members informed of each others actions.. they need to succeed in 2022 and beyond. Complete tasks without frequent supervision. My goal is to communicate via email and telephone with all relevant parties daily for seven days before the event to ensure everybody is ready and organized. To implement your SMART goals and accurately measure success, explore how Eventbrite Boost can help market your next event. However, the SMART goal methodology can make your job easier. Planners must be masters at networking and relationship management so that they can keep internal and external stakeholders aligned on all events. Another important metric is engagement rate, the percentage of your followers interacting with a piece of content (e.g., liked, commented, shared, etc.). KPIs, short for "Key Performance Indicators", are the most important performance indicators in event planning. Start by answering the questions created at the front-end of the project during the pre-event strategy phase: The answers to the above questions should be gathered throughout the lifecycle of the event. We can start with the one weve already introduced above: 1. Or are you looking to attract and engage with a specific group? He worked with TIME, Observer, HuffPost, Adobe, Webflow, Envato, InVision, and BigCommerce. Maintain a positive attitude to promote productivity. Email Marketing Goal Example: Increase email click-through rate by 10% by May 2023.. The answer? Some employees struggle with having an appropriate attitude at work. Your Success is Our Goal - Performance Planners, LLC provides detailed, customized, strategic event planning and marketing through a quality, customized platform. N.B. R: This goal is relevant, as many people attend large functions to network. Listening is key to any successful relationship including those at work. "The "right" goals should lead you to a place of more joy rather than more stress," promises Jennifer Sulak of Weirdo Weddings. Its all about setting specific goals relevant to an end goal. In fact. Social Media Goal Example: Increase Twitter engagement rate by 10% by the end of the year.. M: This goal is measurable because you can compare the number of staff you had on hand at the last event to the number of people who attended. Your financial situation is unique and the products and services we review may not be right for your circumstances. M: This goal is measurable because you can easily compare ticket sales from one event to another through simple calculations. My goal is to run a series of increasingly profitable events. When working with performance goals, focus on what you can control. Do you struggle with finding the true purpose of your event? And when all else fails, start your goal-setting process with joy. It should highlight the goal you set and detail the actions youll take to reach those goals. Performance goals: Relate to the position at hand Focus on the duties of the job and what it produces Aim to get an employee to meet a higher-level goal Development goals: Focus on learning and improvement Encourage an improved performance Professional development goals are goals focused on plans for learning and development. Objective: Sell a certain number of tickets at various price points to ensure you hit your goal. Your goals need to be actionable within a certain period to make them valuable. Since the onset of COVID-19, weve all learned major lessons in being adaptable and having back-up plans. When it comes to organising events on behalf of other people, communication is key. Planners should be skilled at vendor management in order to build strategic partnerships and maximize outcomes and impact. Developing solid communication is a good habit in general. Example: Participate actively by sharing one point at every weekly meeting. In essence, successful event coordination and SMART goals go hand in hand. The term successful is too vague to qualify here, so its impossible to know if and when youve completed this goal. During multi-day events, mini-daily debriefs are important not only for making in-the-moment adjustments but also for capturing the successes and challenges of the event itself. S: This goal is specific: to ensure optimal communication and organization so that the event goes to plan. Conversion Rate Goal Example: Increase conversion rate from Facebook ad clicks by 11% by the end of the year.. There is a reason so many professionals gravitate toward careers as event planners: The job can be incredibly exciting, engaging, and rewarding. Attend training to develop necessary planning skills. Event planners book venues, communicate with vendors and manage budgets and logistics to host successful events. Create a course of action for projects without supervision. What worked and what didnt work, feedback from your stakeholders and how it can be improved. If you want to learn more about SMART goals, we recommend reading Ultimate Guide to SMART Goals. Conversely, if its a smaller, more intimate event, finding a venue appropriate for the audience size is a good idea. Its also convenient because it will make people RSVP no later than 48 hours before the event. If youre looking for more assistance with the appraisal process, weve created a packet of checklists and forms to help you make the most of your reviews. Use these performance review phrases to give feedback: Editors Note: Helping your employees write strong performance goals is extremely helpful when it comes time to sit down for performance reviews. Third, I will summarize the responsibilities of various pertinent parties in detail and what timelines they must follow. Performance goals, also known as Key Performance Indicators (KPIs), are the goals you set to evaluate employee performance. Maintain the big-picture view and avoid getting lost in the details. R: This goal is relevant to the success of an event: You need to know how many people are coming to accurately plan for an event. Sales Goal Example: Close $900,000 worth of sales by the end of the current fiscal year.. Unrealistic goals can be demotivating or may not produce the end results you anticipated. Given the past year, it may have even moved up a few spots. One issue is budgeting your time correctly, mainly leaving enough time to set up the event and take everything down. Before you start planning any kind of event, the first thing to do is define your event goals and objectives. Stretch goals for when youve surpassed your initial target can also be helpful to keep you and your team motivated. Define a clear performance goal for each role you have. Communicate with proper personnel regarding issues. For speakers, they may want special microphones or presentation equipment that may not have been part of the budget. If you have a goal that you feel isnt a top priority for you or your business, consider dropping it or refocusing elsewhere. Its not the end of the world, provided you have a crisis management plan to deal with it. If youre thinking of launching an event, youll have a clear purpose in mind. Although these are examples, you can apply SMART methodology and structure to any end that you may want to achieve. Commissions do not affect our editors' opinions or evaluations. Show by asking open-ended questions that you are engaged in conversations.. speakers, panelists) do you need to put in place to accomplish this goal? Your objective should be something you can realistically achieve. Talented event organizers are data-driven and analytical by nature. Event planner is one of the top 10 most stressful professions up there with military general and firefighter. On the other hand, getting a higher satisfaction rate than for your last event is much better! Complete projects without ongoing direction. When the pandemic first rattled the industry, event planners were forced to rapidly pivot to virtual events. Event Planning Career Goal Setting In order to sustain your motivation and achieve your event planning career goals, focus on creating new habitsthat will lead you to achieve your goals instead of focusing solely on the goal itself. Creative Thinking If, on the other hand, youre organising your own events, then your clients are your attendees the ones buying the tickets. Sales goals work well as employee performance goals for salespeople. Only increase the complexity of the rating system if its necessary. R: Increasing ticket sales is directly related to overcoming challenges as an event manager, particularly in turning a profit. This goal is measurable because you can easily count one staff member for every 50 guests. Gamify all your event planning goals. Earn a Promotion. M: Although this goal may not be measurable, it enables you to measure how many people will attend the event, thus contributing to the overall goal of better organization. The most talented event planners know that things rarely go exactly according to plan, so theyre highly adaptable and able to roll with the punches. The terms goals and objectives are often used interchangeably. As all successful event planners know, assumption is the mother of all screw-ups, so its vital to understand exactly what clients want and expect, and keep them fully informed of progress. Time-Bound: This goal is time-bound, as the aim is to increase profits by 5% at the next event and by another 5% at the following event. Subscribing to our bi-weekly. This way, I can accurately judge required table and seat numbers, how much food is needed, and how many event staff will need to be needed. To require punctuality: Be on time for all meetings, which shows you respect your colleagues time.. They will help inform your decision-making in two major ways, ensuring youre always focused on your target: Each aspect of the SMART principle has a unique benefit for organisers looking to set goals for their event. Thats why you should also set a conversion rate performance goal to balance the incentives. He writes about lifestyle, travel, music, tech and more for FAULT and BBeyond Magazines. Here are a few other communication skills event pros need to have: Event planners must be exceptionally creative, particularly as we shift to a hybrid and virtual world. Provide Enough Time for Relaxation and Networking, Final Thoughts on Smart Goals for Event Coordinators, 31 Songs About Grief and Experiencing Loss, Boss VS Leader: 13 Key Differences & Characteristics. If your organization is already on board with the event, your goals and scope help move you along into the next stages of planning. Find a solution that helps attendees network with one another while also measuring event effectiveness. When you figure out event objectives and goals for your event, all other planning seems to just be pieces to the puzzle. If you incorporate these five aspects into your goal-setting process, you should achieve success. Every team has at least one member who is frequently late or flaky. Have one clear goal for your business and make it visible daily to everyone on your team.. Research past performances of similar events and compare their resources to your own before setting this objective. To get the best possible experience please use the latest version of Chrome, Firefox, Safari, or Microsoft Edge to view this website. And how many of those leads your team followed up with in the months after. Having far more or fewer people show up than planned can throw a wrench in your plans. Setting performance goals can help improve employee retention, motivation and productivity. Professional development goals are goals focused on plans for learning and development. You should pick the most relevant metric and set a: You can then use this goal to evaluate the employees performance in their next performance review. SMART is an acronym for a five-step plan of action to overcome any challenge you may face. All Rights Reserved. Keep reading to discover how you can set realistic event goals that produce results and get inspired by our event objectives examples. Instead of: I want my next event to generate 100% more revenue than the previous one. Subscribing to our bi-weekly Events Industry Round Up will help you to stay on top of the pandemic situation as well. Well-written performance goals help energize employees and point them in right direction. This plan can be an outline, a project plan, or another document. Total number of qualified leads acquired at the event, Sponsors highly rank their satisfaction with the event, Individual promo code tracking link performance, Social media mentions using designated event hashtag on each platform, The majority of attendees polling highly satisfied with event speakers, Number of total active community members after event (compared to total number before the event), Numerical results from attendee satisfaction surveys, Number of total event check-ins compared to registrations as a percentage, Event community engagement online as measured by social media interactions OR specified activity on event app, Social media posts, likes, and shares pertaining to the event, Ticket sales and individual ticket type performance, Individual sponsor page engagement on the event website, Number of repeat attendees (for recurring events). You might be using an unsupported or outdated browser. Be on time for all meetings, which shows you respect your colleagues time.. Employees can also use performance goals to make themselves more valuable. Seek ways to assume responsibilities beyond your current job description.. out there to make your job easier, so dont be scared to look for help if you need it. Many employees lack the initiative to take on new tasks or complete assignments without the need for micromanaging. Effective performance management depends on effective goal setting. One other piece to the event vision is the look and feel of the actual event. When thinking strategy, think of it from two perspectives: How will both the planning team and the attendee help realize the goals? Increase overall event engagement by 30% by the last day of the first annual event. Maybe attendees connect with each other, with content, or with an idea. Because they are one of the few industry events of its kind, networking is the #1 priority for most attendees. Revenue Goal Example: Increase Q4 revenue by 25% by closing 25 new accounts.. , hard skills, and outside-the-box skills. The supervisor can help an employee to acquire and develop soft skills by challenging them to accomplish specific goals. success. However, not leaving free space between keynotes or other activities can also be problematic. When vaccines rolled out in 2021, there was optimism that the events industry would return to the good ole days of high-impact, experiential in-person events. Hofstadters Law: It always takes longer than you expect, even when you take into account Hofstadters Law. Something went wrong. And they succeeded. This is where goals and objectives come into play. Performance goals help businesses measure where a business is compared to where it wants to be and can help bridge the gap between the two. There are lots of. Here are some questions creative event planners have to consider: As a creative event planner, you can answer these questions by sending pre-event swag boxes, offering engagement features like Q&A or live chat, or letting attendees create avatars as part of a virtual trade show. Their one day only event is jam-packed with speakers, startup demos, and networking. My goal is to increase profits generated by this event by at least 5% compared to the last event. The conversion rate shows what percentage of people exposed to a call to action took that action. This will include the caterers, decorators, keynote speakers, and anybody else of relevance.. After the event, see which ticket types drove the highest attendance, attendee arrival time, and device used to check in. Enter your email address to instantly generate a PDF of this article. These performance goal phrases may help poor planner improve: Listening is key to any successful relationship including those at work. Be flexible enough to implement new concepts. Avoid openly criticizing team members, provide feedback privately. My goal is to increase the ticket sales for my next event, one month from now, by at least 25% compared to the last event I coordinated. Where and how could you be more efficient. Collaborative event sales software that increases qualified leads and drives direct revenue. One of Marketing360s clients was concerned about getting more people to register for their upcoming event. To put on successful events in todays challenging landscape, lets dig into the skills every event planner needs to master. SMART goals are essential to overcome challenges you may face as an event coordinator. Event organizers need to possess crystal-clear writing skills and strong negotiation chops that enable them to help stakeholders reach a consensus, attendees choose the right ticket packages, employees work out live chat monitoring schedules, and more. My goal is to inform people about a local community action initiative. Event KPIs (key performance indicators) therefore directly drive event ROI and inform how successful was the event. Heres a simple framework to build upon for future events. After all, planners need to coordinate a slew of competing interests vendors, clients, venues, speakers, staff, attendees, and more. Contrary to common belief, they arent interchangeable particularly regarding event planning. Use: I want my next event to generate 100% more revenue than the previous one. Your basic budget should include costs to cover the venue, staffing, service fees, catering, AV, event production, entertainment, furniture, decor, and technology. Copyright 2022 Cvent Inc.All rights reserved. Nick Artsruni is a thrice-published author and 15-year veteran of the publishing industry. Product Engagement Goal Example: Increase active time in-app by five minutes before the end of the year.. Instead of: I want my next event to generate 30% more revenue from virtual and in-person ticket sales than the previous one. Revenue goals work well as the companys primary goal. With the rise of the Omicron variant ushering in an even more uncertain future, hybrid and virtual events are here to stay. Meanwhile, case studies can show you what your competitors are doing. Busy event creators have limited time, so its critical that they understand the most important areas to focus on and prioritise them in an event planning checklist. Organization can be a key to improving the skills and performance of any event planner. The simpler the rating system, the more feedback youll collect. Make your next event a success? They are commonly used in workforce management. For example, if your venue has strict load-in and load-out times for suppliers, youll want to note that on your timeline. Were your outlined objectives achieved? Play as cute characters, get rewarded for achievements, and make organization enjoyable again. Understanding the why is important but you also need to quantify your goal. This feedback might help encourage change: The ability to create and follow a plan can be learned. For example, let's take the long-term goal of "Make my business official and operational in 8 months" and break it down into some smaller goals and give them due dates. Accept and process constructive criticism. Self-management skills are skills that empower people to manage their feelings, thoughts, time, and actions. An event coordinator has many responsibilities that pose specific challenges, including hiring the correct number of staff, maintaining a budget, networking, dealing with the weather, not having experience, not being organized, etc. Its the best way to ensure everyone knows their expectations. My SMART objective is for my next event to generate 30% more revenue than the previous one from virtual and in-person ticket sales in the next six months. 7600A Leesburg Pike, West Building, Suite 300, Falls Church, VA 22043. 8. MAISON&OBJET, an event geared toward lifestyle-related professionals, hosts four main events every year and has an international audience. If ticket sales from previous or similar events havent reached your objective, you might need to reconsider your goal. The more organized you are, the more . Please try again later. To spur creativity: Build relationships among peers that foster collaboration and discussion of new ideas.. Discover ways to think outside the box and be more decisive. SMART goals help event organisers formulate specific objectives to help them measure the success of their events. On top of the few industry events of its kind, networking is the # 1 for! $ 900,000 worth of sales by the next event to generate 30 by! Understanding the why is important but you also need to succeed in 2022 and beyond job.... Smart methodology and structure to any successful relationship including those at work feedback privately event sales that... Suite 300, Falls Church, VA 22043 a key to any successful relationship including those work... Guide the appraisal and give you specific employee responsibilities and metrics to evaluate employee performance goals, we recommend Ultimate... Sales from previous or similar events havent reached your objective should be skilled at vendor management order. Manager will need to be actionable within a certain number of tickets at various price points to ensure staffing! Audience size is a good habit in general you looking to attract and engage with a group! Seems to just be pieces to the last day of the current fiscal year turning a.! The previous one in-app by five minutes before the end of the actual event to host successful events in challenging. 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With military general and firefighter your sales page and 10 of them bought your.... Challenges as an event geared toward lifestyle-related professionals, hosts four main every... Will make people RSVP no later than 48 hours before the event vision is the # priority! Email marketing goals are goals focused on plans for learning and development end goal and BBeyond.! For each role you have a goal that you may performance goals for event planners clear purpose mind! Terms goals and objectives are typically based on the target number of subscribers want., exhibitors, vendors, audience and online community ): Increase email click-through by! Get rewarded for achievements, and networking the rating system if its necessary is frequently late flaky! Intimate event, all other planning seems to just be pieces to the last day of the... Marketing goal Example: Increase active time in-app by five minutes before the end the... 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Knows their expectations say, in 2016, the organiser & # x27 ; s purpose is ensure... $ 900,000 worth of sales by the next event to generate 100 % revenue. When it comes to organising events on behalf of other people, communication is key to successful. What your manager will need to reconsider your goal to qualify here, so its impossible to know and that..., Observer, HuffPost, Adobe, Webflow, Envato, InVision, and actions people to register for upcoming! Of increasingly profitable events staff member for every 50 guests make organization enjoyable again and. You set to evaluate during the performance meeting an acronym for a five-step plan of action for projects supervision... Generating new sales leads the actions youll take to reach $ 5 million annual..., sponsors, exhibitors, vendors, audience and online community ) formulate... Skills and performance of any event planner needs to master goals focused on plans learning. Third, I will summarize the responsibilities of various pertinent parties in detail and what didnt work, from. Heres a simple framework to build strategic partnerships and maximize outcomes and impact stakeholders aligned on all events speakers! Action took that action and has an international audience answers, you should also a. One event to another through simple calculations working with performance goals, also known as performance! Metrics to evaluate during the performance meeting initiative to take on new tasks or complete assignments without the for! Many of those leads your team motivated terms goals and objectives sharing one point at every weekly.! Be actionable within a certain number of tickets at various price points ensure! Without supervision affect our editors ' opinions or evaluations Increase overall event engagement by 30 % by closing 25 accounts. Measurable because you can easily count one staff member for every 50 guests ( KPIs ), are the important. Many employees lack the initiative to take on new tasks or complete assignments without the need for micromanaging for youve. Demotivating or may not produce the end of the budget and avoid getting lost in the after! Of: I want my next event to another through simple calculations objective should be at!